Brand

Brand assets and usage

Logo files, naming rules, color, and a short list of do's and don'ts for referring to HASP in press, partner materials, and integrations. Updated May 25, 2026.

Naming

The company and product are both called HASP, always written in all caps in prose. Treat it as a proper noun. Do not stylize as Hasp, hasp, or HASp. There is no period, no hyphen, and no acronym expansion to write out.

The wordmark renders as HASP in our typeface — please don't reproduce it in a different font when the actual wordmark file is available. Use the wordmark for logo lockups; use HASP in prose for sentences.

A few places keep their existing casing and should not be changed: URLs (usehasp.com, app.usehasp.com, usehasp.run), email addresses ([email protected]), and any source-code identifiers.

One-line description

HASP is the audited AI platform for regulated work.

Safe to use anywhere a short description is needed — press, partner pages, integration listings, conference programs.

Boilerplate

Paste verbatim into press materials and partner write-ups.

HASP is the audited AI platform for regulated work. Healthcare organizations, legal teams, and financial-services firms use HASP to put AI in front of real, regulated data without giving up the BAA, the audit trail, or the right to redact what leaves their environment. Every paid tier includes a signed BAA, a signed and hash-chained audit log, PHI scanning the customer controls, and direct integrations with leading inference providers — across chat, an AI-powered internal-app builder, a public API, and an agent SDK. HASP is privately held and based in the United States.

Wordmark

The primary lockup. Use this in most contexts.

Mark

The standalone mark. Use only where the wordmark won't fit — favicons, app icons, social avatars.

Download all assets (ZIP)

Clear space and minimum size

Keep clear space around the wordmark and mark equal to the height of the H in the wordmark. Don't crowd it with text, other marks, or page edges.

Minimum sizes: 96 px wide for the wordmark on screen, 24 px wide for the mark. In print, never reproduce the wordmark below 20 mm wide. Below these sizes, the wordmark loses its proportions.

Color

The HASP palette is defined in oklch() — the perceptually-uniform color space. Use oklch() values when targeting modern browsers (Chrome 111+, Safari 15.4+, Firefox 113+). Use the HEX values as a fallback for older clients, print, design tools, and anywhere oklch() isn't supported.

  • Ink
    oklch(0.2 0.025 240) HEX #0B1820 RGB 11, 24, 32

    Default wordmark and mark color on light backgrounds. The primary text color across the brand.

  • Paper
    oklch(0.972 0.01 80) HEX #F9F5EE RGB 249, 245, 238

    Wordmark and mark color on dark backgrounds. The primary page background across the brand.

  • Accent
    oklch(0.52 0.13 155) HEX #007E46 RGB 0, 126, 70

    Primary accent — links, highlights, calls to action. Never recolor the wordmark or mark in this color.

  • Accent Deep
    oklch(0.21 0.055 175) HEX #002017 RGB 0, 32, 23

    Captive bottle-green used for Trust Center surfaces. Pairs with Paper for text.

Typography

Two typefaces. Both open-source under the SIL Open Font License — free to use in any derivative work referencing HASP.

  • Aa
    Geist
    Primary sans. Body, UI, headings, navigation.
    vercel.com/font
  • Aa
    IBM Plex Serif
    Display serif, italic only. Editorial emphasis inside body copy.
    ibm.com/plex
  • Aa
    Geist Mono
    Code, technical values, file paths, audit identifiers.
    vercel.com/font

How we pair them

Geist is the default — every heading, every paragraph, every UI label. IBM Plex Serif appears only in italic, only on a short phrase inside a Geist sentence, to mark the line the eye should land on.

Headline accent

AI that holds up
when the audit comes.

Body accent

The compliant choice should be the easy choice. BAA signed up front. PHI handling under your control, per conversation. Every action logged to a tamper-evident audit chain you can verify on your auditor's machine.

Where the italic serif goes:

  • The second line of a two-line headline — the resolution after the setup. In headlines, always set in Accent green to mark the load-bearing line.
  • One short phrase per paragraph in body copy, on the clause that carries the argument. In body, color follows the surrounding text — the italic alone does the work.
  • A closing line that names what the section was really about.

Where it doesn't:

  • Never upright — only italic. Plex upright is not part of the system.
  • Never as the entire heading or paragraph — it loses its purpose as a marker.
  • Never in UI labels, buttons, navigation, eyebrows, badges, tables, or form fields.
  • Never bold. Weight stays at 400 (regular).
  • Never colored in body copy — the green treatment is reserved for headlines.

Do's and don'ts

  • Don't recolor the wordmark or mark outside of Ink and Paper.
  • Don't rotate, skew, stretch, or otherwise distort the wordmark or mark.
  • Don't lock up the wordmark or mark with another company's logo to imply a partnership that hasn't been agreed in writing.
  • Don't use the wordmark or mark, or any close variation, in a domain name, app name, or company name.
  • Don't use HASP marks to suggest endorsement of a third-party product or service.
  • Don't recreate the wordmark in a different typeface — request the file instead.

Contact

Press, partners, and anything brand-related — [email protected].